Are You Paying Attention? Data Is the New Commission | Ep. 40
Description
In this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room.
Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system through the Gaylord Opryland, and why his High-Level Blueprint session had brokers buzzing before the sun came up.
This isn’t another tech talk — it’s a wake-up call for loan officers who’ve been sleepwalking through their CRM strategy. They dive deep into:
- Why legacy CRMs are holding LOs hostage
- Why Data is THE NEW Commission
- The real leverage behind HighLevel (HL4 Mortgage Pros)
- How top brokers are using automation and AI without losing authenticity
- Why most LOs waste money on tools they don’t understand
- The right mindset for implementing any system (hint: start with the goal, not the gadget)
Whether you were at Fuse or not, this episode gives you a front-row seat to what’s coming next in mortgage tech, content leverage, and operational dominance.
🎧 Powered by Empower LO
United States
