Are You Ready for the 2026 Shift in How Clients Search for Lawyers?
Description
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In this episode, Danny Decker breaks down a massive shift heading straight for solo and small law firms in 2026: consumers are turning away from traditional Google searches and increasingly relying on ChatGPT and other AI search platforms to find and hire attorneys. Danny shares real data from Spotlight Branding clients, explains why this shift is accelerating, and lays out exactly what firms must do to position themselves to be recommended by AI search engines. If you want your firm to stay ahead of this industry-wide change, this episode shows you where to focus now.
📌 Key Takeaways:
- Why consumer behavior is rapidly moving toward AI-based search
- How ChatGPT is already influencing how people choose lawyers
- The two essential actions law firms must take to get recommended by AI search platforms
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