DiscoverMarketplace TechAs followership wanes, TikTok resets relations between creators and fans
As followership wanes, TikTok resets relations between creators and fans

As followership wanes, TikTok resets relations between creators and fans

Update: 2025-02-271
Share

Description


Patreon, a company that enables fans to directly support internet creators financially, has produced a report looking at how creators and their fans are feeling these days. One finding: Fans say they’re seeing more short-form work on social media, even though they prefer long-form content. And more than half of creators surveyed say it’s harder to reach their followers now than five years ago. This is part of what the report calls the “TikTokification of the internet.” Brielle Villablanca, vice president of communications and creator advocacy at Patreon, discusses the trade-offs for creators in the current TikTok-driven environment with Marketplace’s Stephanie Hughes.

Comments 
loading
In Channel
Napster lives on

Napster lives on

2025-04-0107:18

loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

As followership wanes, TikTok resets relations between creators and fans

As followership wanes, TikTok resets relations between creators and fans

Marketplace