Asda's Sales Plummet, Market Share Hits New Low
Update: 2025-12-09
Description
Asda, the UKs supermarket chain, faces a significant sales decline, marking a four point three percent drop over twelve weeks, unlike competitors like Tesco, Sainsburys, and Aldi. This slump has led to a new low in market share, with analysts predicting a tough Christmas. The retailer, acquired by the Issa brothers and TDR Capital in 2021, has appointed Allan Leighton as executive chairman to turn things around. However, a problematic IT upgrade has caused severe disruption, including empty shelves and website outages. Despite these challenges, Asda remains committed to restoring its reputation for value and becoming the UKs most affordable traditional supermarket.
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