Discover50XAsurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]
Asurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]

Asurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]

Update: 2025-05-14
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Description

Today’s episode is the second in a series of three on Asurion, the world’s leading tech care company with more than 300 million customers. In an interview with Co-Founder and Chairman Kevin Taweel, we dive deep into Asurion’s divinely discontent culture, hyper-rational approach to talent management, growth over $1 billion in sales, and transformational acquisition of Lock/line. 


Learn more and dive into our research at ⁠50xpodcast.com⁠


 


For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠ here.⁠


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This episode is brought to you by⁠ Ramp⁠. Ramp’s mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠ Ramp.com/invest⁠ to sign up for free and get a $250 welcome bonus.



This episode is brought to you by Oberle Risk Strategies. Oberle is a specialty insurance brokerage providing insurance services to search funds, independent sponsors, family offices, and private equity firms.


Oberle supports its clients with a comprehensive insurance due diligence covering a wide range of items, including commercial insurance, Employee Benefits, key person life insurance, and reps and warranty coverage. Additionally, Oberle has a thriving personal lines practice, designed for entrepreneurs seeking a higher-level service and expertise when it comes to insuring one’s home, vehicles, and valuables.


If you’re interested in connecting with the Oberle team:  https://oberle-risk.com/50x


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50X is a property of Colossus, LLC. For more episodes of 50X, visit⁠ joincolossus.com/episodes⁠.


Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠).


Follow us on Twitter: @50Xpodcast | @joincolossus


Show Notes


(00:00:00 ) Welcome to 50X


(00:01:19 ) Sponsorship: Ramp


(00:02:36 ) Sponsorship: Oberle Risk Strategies


00:04:08 ) Asurion Rebranding


(00:05:58 ) Building the Team


(00:15:39 ) Building the Culture


(00:23:04 ) Talent and Compensation


(00:31:51 ) Giving Back: Compassion Forward Program


(00:36:26 ) Customer Concentration


(00:41:07 ) Crisis Management


(00:42:56 ) Strategy by Experimentation


(00:43:08 ) Acquiring Lock/line


(00:51:44 ) Integrating Lock/line


(00:54:12 ) Capital Allocation in the TA Period


(00:59:11 ) 2007 Equity Recap

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Asurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]

Asurion: The Flywheel Era (‘01-‘07) with Kevin Taweel - [50X, Asurion S2 EP.2]

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