What does true sustainability look like at scale, and why is it smart business?

Kathy Sue McGuire welcomes Megan Brumagim, Vice President of Upscale Brands and Chief Sustainability Officer at Choice Hotels International, for an in-depth conversation on how one of the world’s largest hotel franchisors is tackling sustainability head-on. From corporate reporting and franchise accountability to quirky innovations (hello, beehives and bamboo toilet paper), Megan shares how Choice is aligning environmental responsibility with bottom-line results.

🎧 Highlights include:

• Why institutional investors care deeply about ESG
• The four-tier “Room to Be Green” framework used globally
• How Choice Hotels supports franchises in earning eco-certifications
• Leveraging guest data and utility dashboards for impact
• Choice’s partnerships with the American Red Cross and National Park Foundation

This is a must-listen for hoteliers, sustainability pros, and hospitality leaders looking to future-proof their business.

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