Audio that stops your ads being skipped

Update: 2023-12-19

Description

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi Mulgund, Performance Marketing Director at Haleon, it's all about using sound to make a connection and convey authenticity.

Find out why audio is crucial to creative effectiveness on the latest episode of the Shiny New Object podcast.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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