Episode Overview

Authenticity beats automation. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Bruce Silverman, CEO of Purple Buffalo, to explore how genuine storytelling, trust, and human connection continue to shape marketing success—even as AI reshapes the industry. From his 35+ years in broadcasting to leading a creative studio, Bruce shares how “real stories” remain the heartbeat of impactful content.

What You’ll Learn

✅ How to balance AI tools with genuine human storytelling.

✅ Why trust and transparency drive stronger brand loyalty.

✅ The structure behind great stories that convert.

✅ How to create content that feels real, not robotic.

✅ Actionable ways to humanize your marketing strategy in 2025.

Featured Guest

Bruce Silverman — CEO of Purple Buffalo, veteran broadcaster, and master storyteller. Bruce helps businesses craft compelling narratives through video and podcasting, empowering them to educate and connect authentically with their audiences.

Connect with Bruce:

🔗 LinkedIn: https://www.linkedin.com/in/bruce-silverman-1777a971/

🌐 Website: https://www.purplebuffalo.studio

Episode Highlights

🎧 Bruce shares his journey from broadcast anchor to creative agency founder.

💡 Insights on the “trust economy” and why people buy from brands they like, know, and trust.

🧠 Real-world examples of clients using storytelling to close more deals.

📹 The power of video and long-form user-generated content (UGC).

🚀 Why education-driven content builds credibility and engagement.

Connect & Explore More

Connect with Host Emanuel Rose:

🌐 Website: https://emanuelrose.com/

📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

🎥 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading & Resources

📖 Blog Post: https://emanuelrose.com/leveraging-ai-and-authentic-storytelling-transform-your-marketing-strategy/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🧭 Explore more insights at: https://emanuelrose.com/

If this conversation resonated with you, subscribe to the channel, like the video, and share it with fellow marketers who believe authenticity still wins in the age of AI. Comment below with your favorite insight from Bruce! 👇

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