AI filmmaking isn’t “one prompt and done.” In this episode of Disruptor Confessions, John Ayers sits down with filmmaker Emanuele Riccetti to explore the real craft behind AI-powered storytelling.

Emanuele’s journey is anything but ordinary — from pharmacy school in Italy, to washing dishes in London, to becoming one of the most interesting voices in AI creative work. His projects The Audition, Tim, and Sonata in AI Major show what happens when human intent meets fast-moving AI tools.

We talk about:
• How he actually makes AI films (workflow, shots, pacing)
• Why story and authenticity still matter
• The myth of “5-minute AI films”
• Runway, Veo, Seedream, Kling, Sora 2, Higgsfield — what he uses and why
• Hybrid filmmaking: real actors + AI models
• Character consistency, control, and avoiding “AI slop”
• Why his word for this moment is accessibility

If you care about the future of creative work, filmmaking, or AI storytelling, this is a must-listen.

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