Marketing expert Martin Huntbatch talks about automating lead generation for architecture practices. Jon & Martin explores strategies like using AI tools, creating engaging lead magnets, and driving traffic to digital resources. Martin shares insights on how to bridge the gap between problem-aware and solution-aware clients using content marketing. The episode also covers common mistakes in lead generation and the importance of automation to enhance your firm’s ability to attract new clients efficiently.

Today's Guest...

Martin Huntbach is the Chief Marketing Officer at ScoreApp - An AI-powered lead generation tool. Martin is also the co-founder of Jammy Digital, an award-winning content marketing agency. He also co-authored the best-selling book, Content Fortress, and often speaks about marketing on stages across the country.

Episode Highlights...

00:00 Introduction

01:16 Meet the Expert: Martin Huntbach

03:11 Understanding Lead Generation

08:04 Effective Lead Generation Strategies

16:51 Common Mistakes in Lead Generation

20:13 Best Types of Lead Magnets

26:57 Getting Started with Lead Generation

30:42 Conclusion and Key Takeaways

34:13 Final Thoughts and Farewell

Key Takeaways...

Importance of Automation in Lead Generation:

  By using tools and developing strategies (like lead magnets) that work on autopilot, businesses can save time and effort, allowing them to focus on other critical aspects of their operations.

Creating Compelling Lead Magnets:

   Create valuable and compelling lead magnets that provide prospective clients with tangible benefits in exchange for their contact information. Examples include PDFs, online assessments, and wait lists, all aimed at converting traffic into potential clients effectively.

Consistent Content Creation and Traffic Generation:

   Consistently creating and sharing valuable content is important in driving traffic to lead conversion pages. This content helps educate potential clients, builds trust, and keeps the business top-of-mind, eventually leading to increased conversions and business growth.

Links Mentioned In The Episode...

👉 Get a (free) video course on lead generation in today’s world 🎁

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Resources…

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In The Next Episode...

Next time Jon chats with Colin Gray about being a podcast guest.