Avalanche Insights' Michiah Prull: “Measuring oomph”
The Sunday Times’ tech correspondent Danny Fortson brings on Michiah Prull, founder of Avalanche Insights, to talk about setting up a company after the 2016 election (3:00 ), starting as a community organiser (5:00 ), the problem with messaging (6:30 ), using AI to understand emotions (8:35 ), finding the right people (11:00 ), how an algorithm intuits human motivations (13:15 ), crafting a message (15:45 ), why the left is bad at it (19:45 ), fighting polarisation (22:30 ), levelling the misinformation/information playing field (26:00 ), whether he will go corporate (27:30 ), what went wrong in 2016 (31:30 ), the future of elections (33:00 ), the outlook for November 3 (35:45 ), and the evolution of the public’s view of climate change (37:35 ).
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