Away: Jen Rubio

Away: Jen Rubio

Update: 2019-03-1845
Share

Description

In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own. In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away. Jen's hunch that the brand would emotionally resonate with young, jet-setting customers paid off. Today, Away has become a cult luggage brand that has sold more than one million suitcases. PLUS in our postscript "How You Built That," how Jon Maroney made sledding easier for adults and more dynamic for kids with a pair of sleds that strap to your legs.
Comments (3)

Ka Rin

Terrible episode. Jen is incredibly unprofessional on the business side. Could have gone horribly wrong without any samples, unrealistic time lines and using investors' money for other products (picture books instead of suitcases?!).

Apr 19th
Reply

Celia Contreras

can your Company

Mar 28th
Reply

Reza Hosseinabadi

terrible. I just wonder how she can choose that hap as her favorite career. it's like encouraging people to be more attached to consumerism and the material itself.

Mar 19th
Reply
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Away: Jen Rubio

Away: Jen Rubio

NPR