B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing
Update: 2025-03-13
Description
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.
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Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
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