B2B Storytelling That Develops Revenue & Growth
In this episode Paul Denham talks with Andrew Hoerner, fractional CMO for several high growth SaaS startups, most recently the EVP Global Marketing at Symphony, a double unicorn status fintech backed by Goldman Sachs and other banks.
Andrew shares with us his passion for telling stories that turn into revenue and growth, using examples including from Slack & Symphony.
We delve into the art of B2B storytelling - dealing with competitors; building marketing teams with the right skillsets and the importance of a team's diversity and inclusion to the overall success.
🎧 Tune in to this episode to learn more.