B2B Trust Crisis & AI's Impact with Katie Martell
Description
Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?
If you're asking yourself this question, come hang out with us for session featuring the one and only đź’Ą Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.
We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.
Here’s what we’ll get into:
- Why is earning trust so hard right now (and how is AI helping or hurting)?
- How can you use AI for good without sounding like a robot?
- What simple, actionable steps can you take to become a trusted voice?
- How do you move beyond "content" and create real connections?
- What does the future of marketing look like when human connection is the ultimate advantage?
Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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