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B2B creative trends with Hunter Johnson

B2B creative trends with Hunter Johnson

Update: 2021-10-01
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B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a crucial rule here.

We have a great conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He'll talk about the following points:

  • B2B linking with the entertainment world.
  • Building creatives from the top to the bottom of the funnel.
  • B2B emotional creative.
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B2B creative trends with Hunter Johnson

B2B creative trends with Hunter Johnson

Hunter Johnson