B2C Marketing Ops/Tech in Europe with John Van Pijkeren
Description
In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.
Tune in to hear:
- Lessons John learned from aligning multiple operating companies across the globe on martech and processes.
- His experience at Heineken and whether it was all B2C or a mix of B2C and B2B?
- What impact he thinks came from the dynamics of a global company - global vs local, global vs regional and related implications on skills and capabilities?
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