In this episode of Bench Talk, I sit down with private art dealer Sarah Hook (Fletcher Arts) to dive deep into the world of art dealing, collecting, and what it really takes for artists to thrive in today’s art market.



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KEY TAKEAWAYS:



⚡️ How private art dealers work with artists, architects, and interior designers

⚡️ The story behind Sarah’s “3 Days, 30 Artists” home exhibition model

⚡️ Smart pricing strategies for artists and why you should never discount your work

⚡️ How to build real, lasting relationships with collectors and dealers

⚡️Why your most authentic art connects most deeply with buyers

⚡️ The mindset every artist needs to go professional



Sarah also shares advice on finding representation, staying consistent with pricing, and the number one daily habit every professional artist should have.



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HOST: Tom Gerrard



✦ IG | @artcareeracademy and @tom-gerrard

✦ Watch on Youtube | / @artcareeracademy

✦ Website | artcareeracademy.com and tom-gerrard.com



GUEST: Sarah Hook (Fletcher Arts)



✦ Instagram | @fletcher_64

✦ Website | https://fletcherarts.com/



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WANT MORE?



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https://www.artcareeracademy.com/waitlist



🎧 Listen on Spotify & Apple Podcasts

🎥 Watch the full conversation on YouTube