DiscoverThe Influencer Marketing LabBEYONDinfluence's Jeanette Okwu talks global influencer marketing
BEYONDinfluence's Jeanette Okwu talks global influencer marketing

BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Update: 2021-12-17
Share

Description

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.


In this episode we discuss:

  • Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. 
  • Jeanette's role as member advisor to the American Influencer Council.
  • Re-emergence of virtual influencers
  • The Importance of the contracting phase of the influencer marketing workflow
  • And we look at Jeanette's go-to sources of information for keeping up-to-date with influencer marketing 


Check out the Influencer Marketing Lab website for full show notes and related useful links

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

BEYONDinfluence's Jeanette Okwu talks global influencer marketing

BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Scott Guthrie