-Show Discussion
In this episode of business marketing fuel Scott shares a real example of how he is selling a physical product, sending it through the mail. Included in the package is an offer for a free item. Because of this free offer he is able to direct them to his landing page and capture their email address. Now he is able to communicate with his customers in the future through Aweber.
Scott shares the product he is selling the platforms he is selling and a unique way of collecting email addresses from people who have purchased on these platforms.
-The Big Takeaway (Get Fueled Up)
The example Scott is using is CD’s with digital back grounds and props for his photography business. He is sell these products on EBay and Etsy. It is great for him to make sales on these 2 sales platforms but he is unable to capture  his customers email through these companies. This makes it very difficult to communicate with your client at will.

Someone who has bought from you in the past is your best future customer. You know they like what you have to offer. There is a good chance they may purchase from you again. It is very important to keep this relationship you have started. Again you do not have their email address at this point because all of the information is in EBay.

When someone purchases from you on a site like EBay you have to send that physical product to the address they gave you. At this time Scott takes this opportunity to extend a free offer to those new customers. Scott prints up a nice 3x4 post card with his offer and giveaway. He includes and web address where his new customer can submit their email on his landing page. Scott can now send his fee offer and he has the email address in his Aweber auto responder.

As we have talk about extensively in the past, you know have the ability to follow up when you want. You are in control of your list not EBay or anyone else. Getting new customers is very important but engaging and communicating with the list you already have is so powerful.

Scott also has a Digital creations club where members pay a monthly fee for giveaways, discounts and to communicate with the rest of the community. The problem was again the service he is using to collect all of the contacts information has control of that email list. Scott then created an offer for those members and directed them to a new landing page.

Now that you have everyone in Aweber you can separate your email list into different segments. Prospects would be on a different list from someone that has bought from you. Aweber allows you to make separate list and when someone buys you can set it up so they automatically change list.

Always build your list any time you get someone who is interested in what you have to offer get their email. As Scott showed in the example above the physical address is great to have as well. First it allowed you to get your next offer to them. Second it allowed you to get their email address. Third you still have that address that you can communicate via mail.
-Show Quote
“As I grow older I pay less attention to what men say, I just watch what they do.”
-Links Discussed
EBay

Etsy

Amazon

Aweber – Email Auto responder

Mailchimp – Email Auto responder

Survey monkey
-Time to Fuel Up and Us This Marketing Fuel
It is so important to have control of your list. There are many creative ways to get someone to your landing page. Take these tips and implement them into your business.
-BMF Question
Are you working with a service that does not give you control of your email list? Have you resolved this issue in the past, what was your solution?
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