BMW's Electric Comeback: Neue Klasse to Revive China Sales
Update: 2025-09-06
Description
Can BMW's new electric iX3 revive its China sales? Facing tough competition and a recent sales slump, BMW is betting big on its Neue Klasse electric SUV, launching in China by 2026. Promising cutting-edge tech, cheaper batteries, and margin parity with gas cars, this model could be key to BMW's future. But with potential tariff troubles looming in the US, can BMW navigate global challenges to reclaim its market lead?
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