BOLLOCKS: An online presentation thingy on why most B2B content is absolutely shi*e - Dan Kelsall
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for.
Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*.