In a significant February 2026 report, Sports Business Journal detailed a mounting legal and lobbying clash over the future of college football media rights. At the center of the controversy is a proposal to consolidate all 136 FBS programs into a single, "universal" television package—a move the SEC and Big Ten are aggressively fighting to dismantle.

The Push for Centralization

The momentum for a universal deal has been spearheaded by Cody Campbell and his organization, Saving College Sports (SCS). Their proposal argues that the current system of fragmented conference-level deals is "broken and backwards." By pooling the media rights of every FBS school under one governing entity—similar to the NFL’s model—SCS claims the industry could generate an additional $6 billion in incremental revenue. This "larger pie" would theoretically fund the rising costs of player revenue sharing and protect non-revenue Olympic sports.

The SEC and Big Ten "White Paper" Rebuttal

The SEC and Big Ten responded by submitting a joint 10-page white paper to Congress, authored by FTI Consulting, which labeled the pooling concept "dangerously unworkable." Their pushback is built on several key arguments:

Market Devaluation: They argue that a "single-seller" regime would actually reduce revenue by eliminating the competitive bidding wars between networks (like ESPN, FOX, and NBC) that currently drive up conference prices.

Loss of Autonomy: The conferences warned that a federal panel would strip universities of control over their schedules, traditional rivalries, and "local flavor" in favor of a homogenized national brand.

Bureaucratic Chaos: The paper claims managing 32,000 games annually across 136 schools is a logistical impossibility for a centralized committee.

The Power Struggle

Critics, including Big 12 voice Drake Toll, have noted that the "Power Two" opposition is largely a defensive maneuver to protect their massive financial lead. Currently, the SEC and Big Ten are projected to double the revenue of the ACC and Big 12 over the next decade. Centralization would force a "wealth redistribution" that the top-tier programs are unwilling to accept.

As of March 2026, the battle has moved to the White House, where President Trump has hosted roundtables to discuss whether the Sports Broadcasting Act of 1961 should be amended to allow this type of universal pooling.

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