Baidu's Mass Layoffs: AI Focus Amidst Ad Revenue Drop
Update: 2025-11-28
Description
Baidu, Chinas tech giant, is undergoing significant layoffs across multiple business units due to intense AI competition and declining advertising revenue. The mobile ecosystem group is hit hardest, but AI and cloud computing roles are protected. Despite heavy AI investments, Baidus core advertising business lags, reflecting a broader trend of cost-cutting in Chinas competitive tech market.
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