From her demanding and successful career in sports marketing as the VP of Business Development for the KW Titans to balancing being a single mom to three busy children, Melissa Melnychuk has mastered the art of balancing it all. And it’s not all spreadsheets and Pinterest and spreading yourself so thin that you can barely function, like you may think. Instead Melissa takes the approach that “sometimes it’s ok to float”

A certified life coach, Joga instructor, personal trainer, holistic nutritionist as well as a social media influencer, accomplished sales manager at RIM (when BlackBerry was known as such) and “endless buckets of passion” for her community, Melissa knows a thing or two about juggling many balls and wearing many hats. And her advice, to herself and to her clients, who often struggle with the elusive ‘balance’ that everyone seems to be striving for has always been “It’s ok if you float. You don’t need to sink, you can just float. Sometimes it’s about surviving and being ok in the moment of where you are and accepting that. And being kind to yourself. And being gentle. And loving yourself a little harder.”

From the moment Melissa came on board with the KW Titans, her goal, and the goal of her team, has been to create an incredible game day experience for the Titans fans and to impact the community in the biggest ways possible. The minute someone decides to go to a game and they leave their home and lock their door until the moment they walk back through the door when they get home from the game, Melissa wants that person to have an incredible and memorable experience. An experience that will keep them coming back. Getting the community to love and buy into the team is how they’re able to impact and do so much good in Waterloo Region.

As a single mom, who has struggled through difficult months herself, several of the charities that the KW Titans choose to support are near and dear to her heart. Through the community’s support of the Titans, already this year, they’ve been able to impact 14 local charities in the first 7 games of the season.

So what’s next for Melissa?

Honestly, probably lots! As Alan mentions at the start of this interview, Melissa is a going concern and always has her hand in many things. She has a passion for this work with the Titan’s and puts her heart and soul into everything she does. And in the future, who knows! Because, as she so eloquently says “Tomorrow’s never promised. And we’re foolish if we try to plan our future. We can play a part in it and we can try and direct it and be working towards a certain future. But I think there is such beauty in the unknown”

If you’ve not been out to a Titan’s game yet – or if you have been debating whether it’s worth it – it is.

Website: https://www.kwtitans.com/

Twitter: https://twitter.com/kw_titans

Instagram: https://www.instagram.com/kwtitans/

Melissa’s Personal Instagram account: https://www.instagram.com/its.me.melis/

Facebook: https://www.facebook.com/KWTitans/

Link to YouTube: https://www.facebook.com/KWTitans/  

ABOUT: The KW Titans are a professional basketball team, competing in the National Basketball League of Canada (NBLC) based in Waterloo Region. The franchise, which has only been around for 3 years, has already made a huge impact within the community. The Titan’s main goal is to positively engage and impact the KW community by providing a professional basketball experience and support of many local charities and events.