Barry Epstein of Ovation: The GTM Power of AI Video (Sibling Edition!)
Description
In this episode, I’m joined by someone who knows me better than most—my big brother, Barry Epstein. Barry is the founder of Ovation Solutions, a company that's been transforming how B2B brands use video to sell for over two decades.
We talk about the evolution of corporate video, how AI is now supercharging video libraries into virtual sales engineers, and what it takes to deliver real go-to-market value in the age of content overload. Barry shares insights on how leading companies like Salesforce are leveraging video and AI to move buyers down the funnel faster—and smarter.
And here's something extra: we used Ovation's own AI capabilities to enhance this very episode. Check out the interactive, AI-enabled version of the video at ovationsolutions.com/pages/aive-got-questions.
Whether you're a marketer, a founder, or a video producer, this one’s packed with practical wisdom (and a few sibling moments too!)
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