SHOWNOTES
“Customers today are so anxious that they’re not making a big enough impact in their day-to-day lives,” reveals Viveka Hulyalkar. “They would not only switch brands; they would even pay extra for a brand that they believe is more socially responsible.” The Co-Founder and CEO of Beam Impact shares how to turn consumer behaviors into cash to make a tangible impact. Listen to Hulyalkar’s story and valuable advice here.

Chapter Summaries:
1:28 - Introducing Viveka Hulyalkar
6:28 - Motivated by Social Change
9:39 - How to Leverage your Spending Power
16:40 - The Beginning of Beam
20:24 - It's Not Always Smooth Sailing
22:37 - Impactful Advice

Takeaways:

• And that was really the light switch moment for me, that business can be such a powerful tool to accelerate innovation. And the scale of an organization you can build really quickly can drive impact of the same scale or even larger, so much faster.
• Yep. So many people have ideas, right? They think about it even, but they don't pick up the phone because fear of rejection. And at the end of the day, what's the worst thing that happened, they don't answer the phone; they don't call you back. 
• Customers today are so anxious that they're not making a big enough impact in their day-to-day lives, that they would not just switch. They'd even pay more for a brand that they believe is more socially responsible
• I like to reverse engineer goals and make a game plan and continuously revise it rather than throwing the game plan out of the window when things change
• Listen to your customers
• I think younger people are looking to really make a big impact on the world. 
• So like you said, we're on a mission to shift $10 billion from brands to high-impact nonprofits, by making the most mission-driven brands in each category win. So the way we're doing that is we are building a platform where you can turn your spending power into direct funding for nonprofits and brands that share your values

Resource Links:
Connect with Viveka Hulyalkar:
LinkedIn |   Instagram  |  Twitter

Connect with Beam Impact:
LinkedIn |   Instagram  |  Website

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