Beauty, Bowls and Branding with Kathryn Duryea of Year and Day
What’s the 7 billion dollar industry that’s perched on your shelves, resting on your table, even held in your hands multiple times a day? It’s not your phone. It’s not even digital. It’s – wait for it – your dishes! That’s right, the tools we use to deliver food to our hungry bodies everyday is a goldmine, and an industry that hasn’t seen many changes in operations in the last several decades.
Enter Kathryn Duryea, whose personal journey to create a nice table for herself resulted in frustration. When she did find designs she liked, the prices were far too high. Not everyone has thousands of dollars to put towards plates and forks.
Years spent on the brand management team for Tiffany, coupled with her mother’s love of dishware, gave Kathryn the skills, passion and inspiration to start her own brand. Now just two years old, Year and Day has already been critically acclaimed by the likes of Vogue and GQ. According to Kathryn, when it comes to creating a beautiful table for friends and family, “We shouldn’t have to compromise.”
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The greater goal in creating community and a place for friends and family to share beautiful memories together. [03:28]
Creating clear and consistent branding. [09:52]
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