In this episode of Behind the Business, host Jill Dudzinski welcomes Claire Sorensen, the dynamic owner of North End Boutique, who juggles her thriving fashion business with her full-time career as a dental hygienist. Claire shares her inspiring journey from dental hygiene to entrepreneurship, revealing how a simple visit to a friend's boutique sparked her passion for fashion and led her to create a space that empowers women to express their unique style.

Join Jill and Claire as they discuss the ins and outs of running an online boutique, the challenges of sourcing inventory, and the excitement of preparing for pop-up events. Claire opens up about the importance of community in business, her experiences at trade shows, and her plans for a soft launch of a new brick-and-mortar location in Waterloo. They also dive into the fun side of their lives, including their shared love for Bravo TV and the latest reality show gossip.

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https://www.instagram.com/northendboutique?igsh=MTl5czhtZGtvZDI5eg== 

Shop at North End Boutique

https://northendboutique.com/?srsltid=AfmBOoo1AIdtrVyDgEhflz2ovpWUmyGs65YI5LxhXRiE0-_saBB3JZWV

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https://www.hellojilldudz.com/

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This is a Hurrdat ONE Production. Hurrdat ONE is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat ONE Network by going to Hurrdat ONE Website or visit Hurrdat ONE YouTube Channel!