DiscoverInsurance Insider - Behind the HeadlinesBehind the Headlines: Liiba’s Christopher Croft on why brokers are the engine room of growth
Behind the Headlines: Liiba’s Christopher Croft on why brokers are the engine room of growth

Behind the Headlines: Liiba’s Christopher Croft on why brokers are the engine room of growth

Update: 2025-10-30
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How do struggling governments across the globe tackle stagnating economic growth?

According to Cristopher Croft, CEO of the London & International Insurance Brokers’ Association, the specialty broking sector is key to unlocking economic potential.

He tells Behind the Headlines that brokers are more than just transactional cogs in deals, they are risk management experts which help companies navigate the increasingly complex risk landscape.

However, despite Liiba’s lobbying he believes the sector is still underappreciated by governments, and regulated disproportionately.

Plus, Fiona Robertson explains the competitive landscape in the Funds at Lloyd’s auction process. 

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Behind the Headlines: Liiba’s Christopher Croft on why brokers are the engine room of growth

Behind the Headlines: Liiba’s Christopher Croft on why brokers are the engine room of growth

Sam Casey