Behind the MarTech Curtain: A Conversation with Adam Bartimmo
Update: 2023-09-14
Description
In this new episode of “The Creative Operations Podcast 2.0”, host Kevin Groome is joined by Adam Bartimmo, the Technology Senior Director at Wray Ward. They explore the realm of creative operations and technology integration within the agency world. Adam's journey from small agencies to industry giants informs his insights into the importance of flexibility and adaptability. Wray Ward's specialization in serving the home and building industry adds depth to the discussion, highlighting the unique challenges presented by multi-location brands. Adam elaborates on Wray Ward's tech stack strategy, emphasizing the need for tools that enhance existing processes rather than imposing rigid structures. The episode also underscores the pivotal role of integration, automation, change management, and user adoption in achieving operational efficiency. Patience and humility emerge as essential qualities in driving successful technology implementation and transition.
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