Welcome back to Stories from the River! We are continuing our recap series from the Grand Reopening Celebration of our latest Ashley Store 7.0 transformation in Mooresville, North Carolina. In today's episode, CEO Charlie Malouf sits down with Mooresville General Manager Nathan Jeter to discuss the remodel experience and results from the reimagined Lake Norman store, The Lake.

The Mooresville Ashley store has been around for over 17 years, and its success was never questionned. Nathan Jeter and his winning team have stood out in the Company. However, this fall, the team at The Lake welcomed a long-awaited remodel of their beloved store to the Ashley 7.0 model. Expanding the Sleep Shop to twice its size and reinventing the showroom with the fresh 7.0 design will only help this team reach new heights in the coming season. 

In today's interview conducted in the showroom following the ribbon cutting held last month on October 7th, we get an insight into what Nathan and his team think about the brand new remodel. The conversation explores the journey leading up to the ribbon cutting, and they reminisce about the seventeen years since the store first opened, its journey to where it is now and the various wonderful Memory Makers who got it to this moment. Jeter particularly reflects on the instrumental impact that Renee Bradley has had on the store and how helpful Tim Sayles was during the construction process. 

In a surprising move, the Mooresville store managed to win Store of the Month, the presigious Yoda award, twice amidst the construction. Jeter credits this to his team of Memory Makers. He remarks that the team's resilient mindest, strategic planning, and the support of both long-term Memory Makers as well as some newcomers help make the Mooresville store the award-winning location. 

Stayed tuned for other conversations from this event as the stories will highlight Mooresville Memory Makers and their strength, resilience and ability to thrive during chaos. 

Watch this episode on YouTube: https://youtu.be/Nl607F39JFQ 

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