DiscoverThe Ingenium Books Podcast: Author. Publisher. Changemaker.Behind the Scenes of a WSJ Bestseller Campaign with Boni Wagner-Stafford & Nancy Cavillones
Behind the Scenes of a WSJ Bestseller Campaign with Boni Wagner-Stafford & Nancy Cavillones

Behind the Scenes of a WSJ Bestseller Campaign with Boni Wagner-Stafford & Nancy Cavillones

Update: 2023-06-08
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Description

Join us as we delve into the anatomy of a Wall Street Journal bestseller campaign with publisher Boni Wagner-Stafford and publishing manager Nancy Cavillones. Discover the strategy and hard work involved in achieving this prestigious milestone for authors.

In this episode, you will:

  • Learn the insider secrets to becoming a Wall Street Journal Bestselling Author and an indie author powerhouse. 
  • Create an outstanding book launch team and develop a result-oriented content strategy. 
  • Understand the importance of book reviews in establishing credibility and driving sales. 
  • Uncover the key to finding your target audience and the book they crave. 
  • Maximize your book sales with potent PR tactics and targeted email blasts. 

Why Authors Want to Achieve Bestseller Status

Reaching bestseller status is a prized achievement for many authors, providing visibility in the literary world, recognition in their respective fields, and potential invitations for speaking engagements. Becoming a Wall Street Journal bestseller carries additional prestige, as the list is based on sales rather than editorial decisions. This sought-after accomplishment offers a sense of validation and pride for authors, as well as the possibility of increased book sales. However, not all books have the potential to reach bestseller status. Therefore, authors must target specific readers, assess their subject matter, and develop a compelling content strategy to achieve this goal. Boni Wagner-Stafford and Nancy Cavillones discuss the importance of bestseller status for indie authors, including the validation it provides and the potential benefits of increased recognition and book sales. Drawing on their experience running successful WSJ campaigns, they emphasize the need for authors to understand their audience, focus on relevant topics, and create a solid content strategy, which are key factors in successfully reaching Wall Street Journal bestseller status.

The key moments in this episode are:
 00:00:06 - Introduction
 00:02:02 - Why Authors Want to Achieve Bestseller Status
 00:05:38 - Starting a Wall Street Journal Bestseller Campaign
 00:12:38 - Content Strategy
 00:19:02 - PR vs Social Media
 00:20:13 - Book Reviews
 00:26:05 - Email Blasts
 00:29:27 - Conclusion and Farewell.
 
 "Achieving a spot on a bestseller list or a bestseller status is more of a social thing than a material thing." - Boni Wagner-Stafford


Are you an Indie author with dreams of hitting the Wall Street Journal bestseller list? Well, before you start planning your victory dance, have you heard these three common myths that may be holding you back? Don't worry, we're here to bust these misconceptions and share the truth about achieving bestseller status as an Indie author.

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Behind the Scenes of a WSJ Bestseller Campaign with Boni Wagner-Stafford & Nancy Cavillones

Behind the Scenes of a WSJ Bestseller Campaign with Boni Wagner-Stafford & Nancy Cavillones

Ingenium Books