Behind the creation of Hi-Chew's first mascot

Update: 2024-10-16

Description

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

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Behind the creation of Hi-Chew's first mascot

#box-pro-ellipsis-173492995321852{-webkit-line-clamp:2;}Behind the creation of Hi-Chew's first mascot

Behind the creation of Hi-Chew's first mascot

Ad Age

Behind the creation of Hi-Chew's first mascot