Questions Louis answered in this episode:

• Why Louis started App Growth Summit
• The moment AGS’s ‘community first’ format revealed the gap in existing event culture
• What are mobile marketers missing in custom product page strategy?
• Where does AI actually help and where does it actively dull critical thinking?
• Why do marketers keep separating teams and failing to optimize collaboration?
• How can retargeting go beyond surface-level re-engagement to real value?
• What separates high-ROI event vendors from the time-wasters?
• How does AGS build authentic community, and what’s the actual ROI of belonging?
• What advice does Louis give first-time sponsors and networkers who want more than a sales lead?
• Why do so many marketers waste the opportunity of an event, and how is AGS structured to avoid this?
• Where is the industry headed, and what does Louis see as the next phase?

Timestamp:

• (0:00 ) – Intro, Louis’s journey from music to mobile marketing
• (2:45 ) – First AGS event: origin story, first sponsors, finding the ‘sweet spot’
• (4:23 ) – The ‘community not scale’ thesis: AGS’s unique approach
• (7:20 ) – Venue selection, why environment shapes event outcomes
• (9:33 ) – Industry blindspots: custom product pages, marketing-product silos
• (11:00 ) – Getting CPPs right: landing page principles, offer-matching, creative basics
• (14:00 ) – AI’s role: when it elevates, when it destroys value
• (23:00 ) – Maximizing events: actionable networking, why ‘closing deals’ is a dead-end
• (30:35 ) – AGS global: favorite cities, the meaning of event #100
• (36:10 ) – Rapid fire: first thing at an event, dream speakers, live shows, Austin food, travel recs
• (39:40 ) – Closing: next AGS events, community calls to action

Quotes:

• (11:33 ) – “ If you match your creative and the offer to the campaign, you’re going to get way more conversions.”
• (14:15 ) – “AI is more ‘A’ than ‘I’ right now…It’s a supercharged research tool, but it’s not going to replace real creative strategy anytime soon.”
• (24:12 ) – “If you want ROI from an event, don’t cluster with your coworkers. Talk to people you don’t know, open doors, and don’t expect a deal by Friday.”

Mentioned in this episode:

App Growth Summit (appgrowthsummit.com)
App Growth Snacks newsletter
Louis on Linkedin