The Marketing Optimist Podcast is BACK! This week’s guest has spent over a decade focused on making the mobile advertising industry a more creative, transparent, and more enjoyable place for partners of all shapes and sizes.

I am pleased to share with you, this incredible episode where Michael Brooks talks about how to succeed as an advertiser in today's ever-changing digital landscape. He discusses what it means when two brands truly become one; why transparency breeds creativity; and his predictions for future consumer behavior moving forward into the future.

 Episode Summary: 

• You need a variety of skill sets for modern marketing, as it's no longer enough just to have one set of knowledge or expertise, having both hard and soft skills will give you a competitive edge. 
• Get creative, there are many platforms out there, and it can be easy to get stuck with only one. But expanding your horizons is always great.
• The future is exciting between new partnerships, creativity, driving utility, and value for the end-user. This winning combination will result in a more positive outlook on today's world of business that can only lead to an awesome tomorrow!