Being a David in a Land of Goliaths w/Mike Cuevas
On this episode, Mike Cuevas The Real Estate Marketing Dude joins Sean to talk about playing big by creating a consistent brand. Mike also discusses how MLOs need to understand the difference between branding and marketing along with how to leverage it to beat the bigger players in your market.
2:00 Intro to Mike
4:00 Bad marketing is better than no marketing
8:30 How do you brand to be relevant
15:45 Attacking fintech
19:40 Be thought of first
“It is all about branding to show your differentiation in your local market.”
“People don’t care what you charge, they just care that the cost was justified.”
“Nobody is going to your website to review homes, they are going to your website to review you.”
“Video is a long-term game. You don’t know when your business is going to come, it is just going to come.”
“You have to become the Rolls Royce of your market.”
It is better and more effective to attract business, than chase it.
Any type of marketing is better than NO marketing, but strive to do good marketing.
Stop trying to compete against billion dollar companies.
Video is the fastest way to get your face in front of people at scale.
Understanding the difference between branding and marketing is key.
Being consistent with your video helps you become more unforgettable than your competition.
Being a generalist will not help your brand, but having a niche will.
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