Ben and Jerry's Co-Founder Criticizes Magnum's Board Changes
Update: 2025-12-17
Description
Ben Cohen, co-founder of Ben and Jerrys, accuses Magnum Ice Cream Company, the new owner, of destroying the brands social mission. He criticizes the removal of board members, including chair Anuradha Mittal, due to a new term limit, calling it a desperate power grab. Magnum defends the changes, stating they aim to preserve and enhance the brands social mission. Cohen and Greenfield launch a campaign to sell the company to socially-aligned investors, but Magnum insists the brand is not for sale.
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