Best Apple Watch Deals: Don’t pay full price for an Apple Watch
Description
The Apple Watch is the best smartwatch you can buy, but it’s not cheap. Luckily, you don’t have to pay full price for an Apple Watch. Resellers frequently offer fantastic deals on all models, including the Apple Watch Series 10, Apple Watch SE 2 and Apple Watch Ultra 2. We are also tracking deals for the new Apple Watch 11, SE 3 and Ultra 3.
If you’re not sure which Apple Watch is right for your needs, take a look at our Best Apple Watch buying guide. We also have a guide to the best Apple deals right now on all Apple products, including MacBook Air deals, MacBook Pro, iMac, Mac mini, iPhone and iPad.
Best Apple Watch deals
These are the Apple Watch deals we are seeing right now on all the different Apple Watches Apple sells. We have seen the below deals for U.S. and U.K. shoppers, but note that now the new models have launched these deals are not as good.
We recommend waiting for the Prime Day sale in October 2025 for better deals on these older models.
U.S.
- Amazon, Apple Watch Series 10 (42mm): $329 (MSRP was $399)
- Amazon, Apple Watch Series 10 (46mm): $359 (MSRP was $429)
- Amazon, Apple Watch SE 2 (44mm): $199 (MSRP was $279)
U.K.
We are not seeing as many deals on the Apple Watches at Amazon U.K, but there are savings on the Series 10. However, the price of the Series 11 is lower than the 10 was, so these deals aren’t really big savings against the price of the newer model.
- Amazon, Apple Watch Series 10 (46mm): £349 (RRP was £429, Series 11 is £399)
- Amazon, Apple Watch Series 10 (42mm): £319 (RRP was £399, Series 11 is £369)
Use our automated price trackers below to compare prices for the most popular models across various retailers.
Best Apple Watch Series 11 deals
The Apple Watch 11 (2025 model) starts at $399/£369 (that’s a price drop in the U.K.) for the aluminum 41mm version and $429/£399 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.
Apple Watch Series 11, 42mm, from $399/£369
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Apple Watch Series 11, 46mm, from $429/£399
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Price comparison from Backmarket
Best Apple Watch Ultra 3 deals
The Apple Watch Ultra 3 (2025 model) starts at $799/£749. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. then was reduced to $799 in 2025, and is now even cheaper at $749.
Apple Watch Ultra 3, from $799/£749
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Apple Watch SE 3, 40mm, from $249/£219
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<img alt="Amazon" src="https://www.macworld.com/wp-content/themes/idg-base-theme/dist/sta
United States
