How we pick the best Apple Watch deals

We’ve tested every Apple Watch model that Apple has ever sold, and wear them in our daily lives. We regularly check Apple Watch prices from all the retailers and have an extensive historical knowledge of historical prices and all-time lows. Therefore we know when we find a really good deal on a really good product, and we will share it here.

Right now our team is checking prices across Amazon and other major retailers several times a day and highlighting the verified low prices at the time of our latest update. We also evaluate deal prices against the current MSRP/RRP for each model and spot any discrepancies that might be missed when looking at the price of older models to help our readers avoid scams.

When it comes to deciding what actually constitutes a good deal, we would look for roughly $50 to $70 off the current models for U.S. buyers, while in the U.K., we rarely find more than £30 off.

Best Apple Watch deals for Black Friday 2025

Want to get a bargain on a new Apple Watch? These are the best deals we’ve seen so far. Check out our advice below this section for tips on what to look out for.

U.S.

You can save $60 on the new Apple Watch Series 11 at Amazon, but there is also $150 off the older model, which isn’t all that different (the two new health features, hypertension alerts and Sleep Score, are also available on the Series 10), so definitely worth your attention.

We gave the Apple Watch SE 3 a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision. There’s only $20 off the Ultra 3, so it’s probably worth waiting a little longer on that one to see if prices drop again.

• Amazon, Apple Watch Series 11 (42mm): $339 ($60 off, MSRP $399)





• Amazon, Apple Watch Series 11 (46mm): $369 ($60 off, MSRP $429)





• Amazon, Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)





• Amazon, Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)





• Amazon, Apple Watch Ultra 3: $780 ($20 off, MSRP $799)





• Walmart, Apple Watch Series 10 (46mm): $279 ($150 off, was $429 – clearance)





• Apple, $50 gift card with Apple Watch SE 3 and Series 11

U.K.

In the U.K. the deals are small on the newest Apple Watch models, but is it possible they will improve over the Black Friday weekend – we’ve already seen Amazon drop the price of the Watch SE 3 further, so it’s now £20 off. If prices don’t drop further, our advice would be to snap up Apple’s Black Friday offer, which will get you a £40 gift card.

The biggest deals on offer right now are on the older models. We’d recommend Argos’s £200 off the Apple Watch Ultra 2 and Curry’s £130 off the Apple Watch Series 10. Just keep in mind that in the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

• Amazon, Apple Watch Ultra 3: £719 (£30 off, RRP £749)





• KRCS, Apple Watch SE 3 (40mm): £215 (£4 off, RRP £219)





• Amazon, Apple Watch SE 3 (44mm): £229 (£20 off, RRP £249)





• Argos, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749 – clearance)





• Currys, Apple Watch Series 10 (42mm): £279 (£120 off, was £399, Series 11 is £369 – clearance)





• Currys, Apple Watch Series 10 (46mm): £299 (£130 off, was £429, Series 11 is £399 – clearance)





• Apple,