Best Black Friday 2025 Apple deals: Save big on iPad, AirPods, Apple Watch, Mac, and more

Update: 2025-11-14

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Macworld

Best Apple Deals Available Now!

Black Friday isn’t here yet but we are already seeing lots of deals, including these top deals on Apple products this Black Friday:

$249 off MacBook Air at Amazon

$465 off 16-inch M4 Max MacBook Pro at Amazon

$144 off 14-inch M5 MacBook Pro at Amazon

$150 off Apple Watch Series 10 (42mm) at Amazon

$150 off Apple Watch Series 10 (46mm) at Amazon

$99 off Apple Watch Ultra 3 at Amazon

$44 off AirPods 4 at Amazon

$100 off 11-inch M4 iPad Pro (512GB) at Amazon

$250 off 13-inch M4 iPad Pro (256GB) at Amazon

We also have U.K. deals below.

‘Tis the season for savings! Whether you’re looking for a deal on an iPad, Mac, iPhone, Apple Watch, AirPods, or anything else Apple sells, there’s no better time to get one for cheap than Black Friday, the annual shopping extravaganza that runs from Friday, November 28, through Monday, December 1, better known as Cyber Monday.

Every retailer that sells Apple stuff gets in on the fun, and we’ll track every deal we can find right here. Even Apple runs its own Black Friday shopping event, where it typically offers gift cards on certain purchases. The bottom line is that there are lots of deals to be found over the four days, so no matter what Apple device you’re looking for you will be able to make a saving.

But you don’t need to wait for Black Friday to begin to get a great price on Apple gear. Sales are already going on, and we’re tracking them diligently to bring you the best ones all through the holiday shopping season. Many of the best deals we see are on Amazon, but we’ll also be checking resellers such as Best Buy, B&H and Walmart in the U.S., and KRCS, AO, Argos, John Lewis, Currys, Laptops Direct, and eBuyer in the U.K. So take a look at the deals below and be sure to bookmark this page!

Apple’s Black Friday 2025: Apple’s deal

Apple holds its own shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase.

In 2024 Apple offered the following gift card values over Black Friday:

$25/£20 Apple Gift Card: AirPods 4, iPhone SE, Apple TV 4K, Apple Pencil Pro, Apple Pencil (2nd generation), Magic Keyboard for iPad Pro (M4), Magic Keyboard for iPad Air (M2), Magic Keyboard Folio, Smart Folio for iPad Pro, Smart Folio for iPads Pro, Air And 10th gen, Beats Solo Buds, Beats Pill, or Beats Flex

$50/£40 Apple Gift Card: iPhone 14, HomePod, AirPods Pro 2, Apple Watch SE, iPad 10th gen, Beats Studio Pro, Beats Solo 4 Wireless, Beats Fit Pro, Beats Studio Buds +

$75/£60 Apple Gift Card: iPhone 15, AirPods Max, iPad Air (M2)

$100/£80 Apple Gift Card: iPad Pro (M4)

$150/£120 Apple Gift Card: 13-inch MacBook Air (M2)

$175/£140 Apple Gift Card: 13-inch MacBook Air (M3)

$200/£160 Apple Gift Card: 15-inch MacBook Air (M3)

We expect this year’s discounts will be similar, with newer models replacing the ones on this list (M4 MacBook Air for M3 MacBook Air; iPhone 16e replacing iPhone SE, etc.). Apple typically announces the products that are included in its shopping event offers the week before Thanksgiving.

Early Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, so we’ll spotlight any significant discounts on the M4 model as well. The M4 models are all excellent laptops, especially if you can save $200 or more.

U.S.

Amazon, 13-inch M4 MacBook Air (256GB): $750 ($249 off, MSRP $999)

Amazon, 13-inch M4 MacBook Air (512GB/24GB): $1,150 ($249 off, MSRP $1,399)

Amazon, 15-inch M4 MacBook Air (256GB/16GB): $950 ($249 off, MSRP $1,199)

Amazon, 15-inch M4 MacBook Air (512GB/16GB): $1,150 ($249 off, MSRP $1,399)

Amazon, 14-inch M5 MacBook Pro (512GB/16GB RAM): $1,479 ($120 off, MSRP $1,599)

Amazon, 14-inch M5 MacBook Pro (1TB/16GB RAM): $1,655 ($144 off, MSRP $1,799)

Amazon, 14-inch M4 MacBook Pro (512GB): $1,339 ($260 off, MSRP $1,599)

Amazon, 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,749 ($250 off, MSRP $1,999)

Amazon, 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,199 ($300 off, MSRP $2,499)

Amazon, 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,534 ($465 off, MSRP $3,999)

<figure class="wp-block-image size-large wp-lightbox-container"> 16inch MacBook Pro 2024

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U.K.