Best Shot // a digital companion for fertility patients [UP087]
Interview begins: 5:49
Abby Mercado is the co-founder and CEO of Best Shot.
Best Shot is a patient’s companion in fertility treatments, providing medication management & education, streamlining the pharmaceutical ordering experience and enabling safe, supportive micro-communities led by experts.
Abby is a former venture capital investor, and current mom of IVF twins, who experienced a miscarriage resulting from an error made in administering one of her IVF medications.
- Analyzing Macro Trends 11:43
- The idea of fertility 17:18
- Fertility decreases over time. 18:57
- IVF 19:59
- Best Shot 22:12
- Alleviate the black market 30:27
- Targeting problems 34:32
- Simplfying treatment 36:21
- Target market 39:20
- Earning Revenue 43:31
- Fertility Stigma 46:23
Best Shot was founded in 2019 and based in Denver, Colorado.
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