DiscoverupsideBest Shot // a digital companion for fertility patients [UP087]
Best Shot // a digital companion for fertility patients [UP087]

Best Shot // a digital companion for fertility patients [UP087]

Update: 2021-04-21
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Interview begins: 5:49

Debrief: 51:25


Abby Mercado is the co-founder and CEO of Best Shot.


Best Shot is a patient’s companion in fertility treatments, providing medication management & education, streamlining the pharmaceutical ordering experience and enabling safe, supportive micro-communities led by experts.


Abby is a former venture capital investor, and current mom of IVF twins, who experienced a miscarriage resulting from an error made in administering one of her IVF medications.

We discuss:


Best Shot was founded in 2019 and based in Denver, Colorado.


Learn more about Best Shot


This episode is sponsored by SavvyCal. 


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Best Shot // a digital companion for fertility patients [UP087]

Best Shot // a digital companion for fertility patients [UP087]

Jay Clouse and Eric Hornung