DiscoverInsights & Innovators Podcast from MRIIBetting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting
Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

Update: 2025-08-06
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How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.

 


00:00 Introduction to MRII's Insights and Innovators Podcast


00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart


01:36 Duo Partners: Investing in Disruptive Tech


03:07 Evaluating and Supporting New Ventures


06:52 Examples of Disruptive Companies


12:48 Data Quality and Fraud in Market Research


18:15 Future Trends in Market Research and Data Analytics


21:47 Advice for Newcomers in the Industry


23:57 Conclusion and Final Thoughts

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Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting