Beyond Buzzwords: Why eCommerce Success Isn't About Your Platform Choice with Matt Parkinson
Description
In this episode of The FODcast, Matt Parkinson - Founder of GENE Commerce and co-founder of Shopthru and BlueFinch - cuts through the hype to share a candid, insider’s view of the Adobe Commerce (formerly Magento) ecosystem.
While some in the industry claim Magento’s time has passed, Matt sets the record straight. With an estimated 8–12% market share among top-tier retailers, Adobe Commerce continues to serve businesses that need deep flexibility and control.
With two decades in e-commerce tech, Matt shares insights you won’t find on LinkedIn:
- The evolution of Magento through multiple ownership change- and why the community is its greatest strength
- What Adobe’s new SaaS approach means for developers, agencies, and enterprise brands
- The danger of trend-chasing: from PWA to MACH and why some “modern” strategies lead to complexity and debt
- Why checkout optimisation - often overlooked - can deliver double-digit conversion gains
- A look at Shopthru’s vision for embedded commerce and the future of buying at the point of discovery
Whether you’re navigating platform strategy, eyeing digital transformation, or just want a brutally honest take from someone who's seen it all, this episode is packed with practical lessons.
🎧 Tune in now!
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