Beyond the Hype: Inside a Credit Union's AI Lending Journey
Update: 2025-11-18
Description
Perhaps you're getting a little sick of all the AI hype. Perhaps you're totally into all the AI hype. Perhaps you're intrigued, but you're not sure how to leverage AI most effectively. Perhaps you're a skeptic who wishes we could turn back the clock.
No matter how you feel about AI, the truth is, it's here to stay. So how can credit unions best leverage it without sacrificing the "people helping people" philosophy that defines the movement?
With the technology still being so new, the unknowns can feel scary. But there are some early adopters with nuggets of wisdom and learned experience that may be able to help the rest of us. We sat down with one of these early adopters, Ken Brossman, Chief Lending Officer at Marine Credit Union, to talk about the highs and lows of Marine's five-year AI lending journey.
We also addressed this month's BIG question:
Where is the greatest opportunity to deploy AI in credit union lending, and where is the greatest risk?
No matter how you feel about AI, the truth is, it's here to stay. So how can credit unions best leverage it without sacrificing the "people helping people" philosophy that defines the movement?
With the technology still being so new, the unknowns can feel scary. But there are some early adopters with nuggets of wisdom and learned experience that may be able to help the rest of us. We sat down with one of these early adopters, Ken Brossman, Chief Lending Officer at Marine Credit Union, to talk about the highs and lows of Marine's five-year AI lending journey.
We also addressed this month's BIG question:
Where is the greatest opportunity to deploy AI in credit union lending, and where is the greatest risk?
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