The idea of self-care has been reshaped—and not for the better. What once centered on restoration and reconnection has become a billion-dollar industry driven by marketing and societal pressures, pulling us away from our true needs and lowering self-esteem, mental health, and emotional resilience.

In Volume 4 of Beyond with B, Bridgett challenges how perfectionism and consumerism have hijacked the meaning of self-care. She shares her personal framework to help you reclaim it—rooted in intuition, authenticity, and true nourishment, not pressure or performance.

If you’re feeling overwhelmed by "quick fixes," influencer collabs, and endless wellness trends, tune in for practical steps to reconnect with yourself, spot red flags, and embrace a more genuine approach to well-being.

Key Takeaways:

• Self-care has strayed from its original purpose of restoration.
• The self-care industry profits from feelings of inadequacy.
• Marketing messages often undermine self-esteem.
• It's important to question the necessity of wellness products.
• Perfectionism can disguise itself as self-care.
• Emotional burnout can result from pressure to perform self-care.
• Women often face societal expectations around self-care.
• Reclaiming self-care starts with self-reflection.
• Self-care should be intuitive and not a checklist.
• You are enough just as you are.

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