Big Brand Hotels: Striving to be Guests’ Everything with Julienne Smith, Chief Development Officer, Americas of IHG Hotels & Resorts
Description
The “You Can Be Anything” Barbie slogan could apply just as easily to the ever-expanding brand choices of major hotel groups such as IHG Hotels & Resorts which now has 6,200 hotels in more than 100 countries. In a similar fashion, over the decades, the Barbie portfolio has grown to encompass 250+ careers, countless outfits, and multiple dreamhouses. Plus, Barbie has gone far, having traveled throughout the world (and to outer space)!
In the hotel world, striving to be the guests’ “everything” for work and play (or the blending of the two) is the dream. Julienne Smith, Chief Development Officer, Americas of IHG Hotels & Resorts, illuminates the qualitative values and practices that deliver on the brand promise of exceeding quality expectations.
Bringing Barbie and hotel brand worlds together, we might just want to add “Bleisure Barbie” to the collection!
The “Distinguished” podcast is produced by Boston University School of Hospitality Administration.
Host: Arun Upneja, Dean
Producer: Mara Littman, Executive Director of Strategic Operations and Corporate Relations
Marketing: Rachel Hamlin, Senior Marketing Manager
Research: Lu Lan
Music: “Airport Lounge" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0
United States
