Big Bucks, Cold Fronts & Winchester Wisdom | 100% Wild Podcast Ep.448

Tim and Matt catch up with Jason Gilbertson, Winchester's Director of Marketing, to talk cold fronts, deer movement, and how weather timing shapes his hunts back home. Jason walks through how he builds a plan around the first major temperature drop of the year, why he hunts smarter instead of harder, and the subtle shifts that tell him it's time to move in. The crew breaks down recent hunts, early rut activity, and what they're seeing across the Midwest as the season heats up.

Timestamps

00:00 Intro and welcome to the show
01:25 Early season updates from the Drury crew
03:22 Introducing Jason Gilbertson from Winchester
05:45 Jason's background and role at Winchester
08:10 Talking weather shifts and early deer movement
10:45 How cold fronts trigger daylight buck activity
13:30 Reading the forecast and planning hunts around fronts
15:30 Jason's hunting style and how it's evolved
18:05 Lessons learned from hunting pressured whitetails
20:42 What Jason's seeing in deer behavior this fall
23:15 Tim's take on timing hunts after a big temperature drop
25:15 When to move in on a mature buck and when to wait
28:40 Balancing work, travel, and making time to hunt
30:08 Winchester ammo talk and what gives Jason confidence in the field
33:00 Tim and Matt's own recent hunts and near-misses
36:20 Gear setups, favorite calibers, and hunting efficiency
39:45 How cold fronts change deer movement across the Midwest
41:00 Hunting smarter, not harder—what consistent success looks like
43:50 Jason's bucket-list hunts and dream destinations
46:25 Quick hits and lightning-round hunting questions
48:50 Late-season strategy talk and what's next at Winchester
50:40 Final thoughts and closing

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