Bimbo's Brazil Bakery Buy: A Conditioned Deal
Update: 2025-09-17
Description
Bakery shake-up in Brazil! Antitrust regulators approved Bimbo's acquisition of Wickbold, but with a twist: Bimbo must sell off popular brands like Ta Pronto, Wickbold, and Nutrella to maintain market competition. An independent trustee will oversee the sales, ensuring these brands remain active and shoppers continue to have choices. Get ready for potential new ownership and changes in your favorite Brazilian bakery aisle!
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