Huda Kattan Biography Flash a weekly Biography.

Huda Kattan, the Iraqi-American beauty mogul behind the billion-dollar Huda Beauty empire, has been navigating a transformative period in her career and personal brand advocacy. In June of this year, Kattan completed a major buyback of her company, regaining one hundred percent ownership from private equity firm TSG Consumer Partners after an eight-year partnership. This move marked a significant return to creative and strategic control, allowing her to once again steer the brand's direction with complete autonomy.

Most recently, Huda Beauty announced an exciting partnership with Nadeen Ayoub, Miss Universe Palestine, as the brand's official sponsor. Ayoub, who founded the Olive Green Academy and the Sayidat Falasteen Foundation dedicated to sustainability and women's empowerment, represents Kattan's continued commitment to using her platform for social impact. This collaboration aligns seamlessly with Kattan's well-documented advocacy work for Palestinian causes.

Speaking of which, Kattan's pro-Palestine activism has remained a central pillar of both her personal brand and business operations. The brand recently collaborated with Palestinian musician Saint Levant on a limited-edition shade of its Faux Filler Jelly Lip Oil, with proceeds going directly to organizations supporting Palestinian agriculture and cultural preservation. Earlier in 2023, Kattan made headlines by pledging a one-million-dollar donation to humanitarian organizations working in Gaza, including Human Appeal and Doctors Without Borders.

However, not all recent headlines have been positive. In early November, Huda Beauty ended a partnership with Love Island USA star Huda Mustafa after just one-and-a-half months, citing behavior that did not align with the brand's values. The decision came following a TikTok Live stream where Mustafa and her boyfriend allegedly laughed after a caller used a racist slur. Kattan's statement emphasized that kindness and humanity are core to everything Huda Beauty does.

Despite controversies, Kattan continues to focus on empowering aspiring beauty entrepreneurs. She recently launched the Elevator Makeup Challenge, offering a five-thousand-dollar prize for winners to put toward beauty scholarships and training, reflecting her ongoing mission to support the next generation of makeup artists and beauty business owners.

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